ZiiLABS, a wholly owned subsidiary of Creative Technology, is a leader in media-rich application processors, advanced software and enabling hardware platforms. Our innovative products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology in January 2009 to form ZiiLABS. This new found synergy effectively combines a company with a 25 year history in state-of-the-art programmable visual processing with a core development group that has a wealth of platform experience as a leading innovator in the field of portable consumer electronics. ZiiLABS, with over 800 R&D engineers today, has invested US$1billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore.